It is all about transparency

Far away, in the south of America, there is a farmer named Pierre Landolt. Because of the global climate changes, he had to deal with dry periods. But since he started in 1977 he made lots of affords and grows now melons and mangos on 30 hectares of farmland. He provides the melons and the mangos that you buy in the supermarket.

The melons and mangos of Pierre are signed with a code of Nature & More. With this code you can find the story of Pierre. Find out yourself and try to find these codes on the fruits and vegetables in your supermarket. If you buy the products with a code you can be sure you bought a fair product. It is grown organic, which means there are no chemicals on it, the labour conditions for the farmers are good and they earn a fair amount for their products. Which is not yet, but really has to be the norm.

In the seventies there was ‘the Green Revolution’. A new kind of grain was born and supposed to be the solution to strike the hunger in the world. After a while they came to the conclusion that the effects were less effective than they expected. There were some economic profits, but there was no attention for social rights at all. Now there is a new system, called ‘Natural Resource Management’, oriented on the reduction of poverty, food security, ecological policy and creating self-reliance of the local population.

For stimulation of these new strategies not only the economic aspects are important anymore. Also social justice has to play a bigger role in the process. So just switch your mind and find out more about the products you buy with the special code and create a connection with Pierre. Together we can create this new norm!